An It Books Paperback Original
A fun, full-color, project-filled look at the world of fashion, from Ancient Greece to Marie Antoinette and Chanel to Bryant Park
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- It Books
- Carton Qty: 26
- Selling Territory: W
- 25,000
- Subsidiary Rights: First serial, UK, Translation, Audio: It Books; Dramatic: Carol Mann Agency
- On Sale: 4/9/2013
- FASHION
- pb 9780061938405 $24.99 ($32.99)
- 256 pages; 7 3/8 x 9 1/8
- 200 4-color photos & illustrations throughout
• With a vibrant, colorful interior and hundreds of fascinating photographs and fashion illustrations, this book will be the perfect gift for any young woman.
• In fashion, what's old is new again, and this book shows how trends and styles from eons ago show up again on runways years later, putting today's looks in a broader context.
• With the recent economic downturn, people everywhere are forgoing trips to the mall and dusting off their old sewing machines. In its simple but fashion-forward projects, The Ultimate Book of Fashion appeals to this new, DIY movement that is still on the rise.
• Dini has written for national magazines and newspapers, including Elle, Gotham, Hamptons, Town and Country, Mademoiselle, New York Post, New York Newsday, and many more. She has appeared on The Oprah Winfrey Show (for her first book), Good Morning America, CNN, and countless other television and radio shows. In 2008, she was filmed as an expert on MTV’s Made and The City. She is also a public relations and marketing consultant.
Marketing Campaign
Promotion:
• Outreach to fans of fashion pop culture media and TV shows
• Outreach to fashion design students, DIY crafting/sewing groups
• Cross-promote with Harper Teen
Online:
• Outreach to fashion websites and blogs
• Outreach to DIY websites and blogs
Publicity:
• National broadcast campaign
• National radio campaign
• Print and online features and reviews
• Author events in New York



