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Creating Style

The Most Fabulous Looks from Every Era-and How to Make Them for Yourself

Dini von Mueffling

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Creating Style
 

Marketing Campaign

Promotion:
• Outreach to fans of fashion pop culture media and TV shows
• Outreach to fashion design students, DIY crafting/sewing groups
• Cross-promote with Harper Teen

Online:
• Outreach to fashion websites and blogs
• Outreach to DIY websites and blogs

Publicity:
• National broadcast campaign
• National radio campaign
• Print and online features and reviews
• Author events in New York
 
 
 
 
 

Dini von Mueffling

DINI VON MUEFFLING has written for Elle, Gotham, Hamptons, Town and Country, Mademoiselle, New York Post, New York Newsday, and many others. She has appeared on The Oprah Winfrey Show (for her first book), Good Morning America, CNN, and many more. The author of The 50 Most Romantic Things Ever Done and The Art and Power of Being a Lady (co-authored with Noelle Cleary), she is also a public relations and marketing consultant. Von Mueffling is the cofounder of two non-profit organizations, Love Heals: The Alison Gertz Foundation for AIDS Education and TeachersCount. She lives in New York City with her husband and teenage daughter.
 



 

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