FIRST TIME IN TRADE PAPERBACK
The New York Times bestseller Enemies & Allies tells the untold story of the first encounter of two of America’s greatest cultural icons, Batman and Superman, during the Cold War era
Read More
- It Books
- Carton Qty: 56
- Selling Territory: USC
- 20,000
- On Sale: 12/4/2012
- Fiction
- pb 9780062213808 $15.99 ($17.99)
- 336 pages; 5 5/16 x 8
- Model ISBN: 9780061662560
Enemies & Allies
• Superman and Batman are two of the most famous and popular comic book superheroes of all time! In addition to comic books, Superman has made the transition to radio, television (Smallville), movies (Superman Returns), Broadway, and video games. And Batman’s story continues to be retold and recast with contemporary works, including this summer’s huge release THE DARK KNIGHT RISES and the subsequent DVD release.
• This is the first time that the story of Batman and Superman’s first meeting has been told. It’s also a story that you will only be able to find in books—there will be no graphic adaptations.
• Kevin J. Anderson is a prolific science fiction writer who has an established name in comic-dom and he will continue to exploit all of his contacts to get the mass market plenty of attention.
• This book is licensed by DC Comics, and we have their full promotional support. There are several possible cross-promotional opportunities that we can explore, including utilizing DC Comics’ active website, ads in their comics at a reduced rate, etc. We can bring this title to conventions like Comic-Con in San Diego in late July, and World Con in late August.
• It Books will simultaneously publish the trade paperback edition of WAYNE OF GOTHAM (ISBN: 9780062219862) as well as THE LAST DAYS OF KRYPTON (ISBN: 9780062219855) for the first time in trade paperback.
• This trade paperback edition will replace the previous mass market edition of ENEMIES & ALLIES (ISBN: 9780061662560).
Marketing Campaign
• National print media campaign
• Author appearances in Denver, Los Angeles, San Diego, San Francisco
• Featured in the Inside Eos newsletter
• Library marketing, including galley mailings
• Special feature on the Out of This Eos blog
• Online promotion, including author podcasts and blogger campaign, including e-cards
• Featured at national Comic-Cons, Including author appearances and promotional giveaways
• Author Website: www.WordFire.com
• Cross-promotions with DC Comics
• Advance reader’s edition • 978-0-06-179037-9




