The first official book from the massive punk rock band Green Day—with hundreds of photos of the band on tour and behind the scenes, with the band’s full involvement
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- It Books
- Carton Qty: 8
- Selling Territory: W
- 75,000
- Subsidiary Rights: First serial, UK, Translation, Audio: It Books; Dramatic: Creative Artists Agenc
- On Sale: 10/25/2011
- NonFiction: Music
- Tr 9780062089793 $30.00 ($39.00)
- 192 pages; 9 1/2 x 11 1/2
- color photos throughout
• Green Day has sold more than 65 million albums worldwide! The band has won four Grammy Awards: Best Alternative Album for Dookie, Best Rock Album for American Idiot, Record of the Year for “Boulevard of Broken Dreams,” and Best Rock Album for the second time for 21st Century Breakdown. In 2010, a stage adaptation of American Idiot debuted on Broadway. The musical won two Tony Awards.
• With oversized trim, the book will include 200 glossy, color photos comprised of candid personal photos from each member and band photos, including: performance shots, promotional photos, magazine shoots, and album covers. In addition, other pieces of ephemera. will be included, such as: ticket stubs, set lists, magazine covers, posters, backstage passes, etc.
• This is the first official book about the band, by the band.
• Green Day’s ninth album—Awesome as Fuck—is scheduled for release in March 2011.
• Green Day has over 1 million followers on Twitter: @greenday and 12 million fans on facebook.
Marketing Campaign
Promotion:
•Cross promotion with Green Day’s record label
•Cross promotion with Green Day’s merch group including bulk sale of books to sell at concerts and online
Online:
•Behind the Scenes videos of the band from concerts to be created to promote the book
•Advertising on www.Pandora.com
•Outreach to music websites and blogs
•Outreach to Green Day fan sites
•Official Website: www.GreenDay.com
•Official Twitter Page: @greenday (1.1 million followers)
•Official Facebook Page: www.facebook.com/greenday (12 million fans)
Publicity:
•National Broadcast Campaign
•National Radio Campaign
•Print and Online Features and Reviews
•Possible Authors Events in Berkeley / San Francisco and/or New York
Backlist
Also Available

Green Day
Green Day
- E-Book
- 9780062089823
- 10/25/2011
- $23.99




