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Green Day

By Green Day

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Green Day
 

Marketing Campaign

Promotion:
•Cross promotion with Green Day’s record label
•Cross promotion with Green Day’s merch group including bulk sale of books to sell at concerts and online
 
Online:
•Behind the Scenes videos of the band from concerts to be created to promote the book
•Advertising on www.Pandora.com
•Outreach to music websites and blogs
•Outreach to Green Day fan sites
•Official Website: www.GreenDay.com
•Official Twitter Page: @greenday (1.1 million followers)
•Official Facebook Page: www.facebook.com/greenday (12 million fans)

Publicity:
•National Broadcast Campaign
•National Radio Campaign
•Print and Online Features and Reviews
•Possible Authors Events in Berkeley / San Francisco and/or New York
 
 
 

 
 
 

Green Day

Lead vocalist and guitarist Billie Joe Armstrong, bassist and backing vocalist Mike Dirnt, and drummer Tré Cool-make Green Day. They have sold more than 65 million records worldwide


 

Backlist

Also Available

Green Day
Green Day
Green Day
  • E-Book
  • 9780062089823
  • 10/25/2011
  • $23.99
 

Extras