An updated edition of the classic insiders account of the on and off TV couple's relationship published to coincide with the 100th Anniversary of Lucille Ball’s birth and the 60th Anniversary of the launch of I Love Lucy
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- It Books
- Carton Qty: 28
- Selling Territory: USCOM
- 30,000
- Subsidiary Rights: --First serial, Audio, UK, Translation, Dramatic: Dominick Abel Literary Agency
- Previously Published As: Harper paperbacks 9780688135140
- On Sale: 8/2/2011
- BIOGRAPHY & AUTOBIOGRAPHY:ENTERTAINMENT & PERFORMING ARTS
- pb 9780062020017 $16.99 ($21.99)
- 416 pages; 6 1/8 x 9 1/4
- halftones and illustrations throughout
- Model ISBN: 9780688135140
Desilu
• This updated edition will include a new foreword from the author and replaces the previous trade paperback edition (ISBN: 9780688135140), which is currently our of print.
• August 8, 2011 marks the 100th Anniversary of Lucille Ball's birth, making this the perfect time for re-newed interest in all things Lucy. Also October 15, 2011 will mark the 60th Anniversary of I Love Lucy.
• From the backstage battles on I Love Lucy—to Desi's failed comback attempts—to Lucy's ill-fated Broadway debacles—to her fiesty clashes with such stars as Joan Crawford, Elizabeth Taylor, and Richard Burton…Desilu delivers the dish Lucy-philes crave.
• Desilu was written with the exclusive participation of daughter Lucie Arnaz; Lucy's second husband, Gary Morton; longtime Lucy co-star Gale Gordon; other family members, co-workers and close friends.
Marketing Campaign
Promotion:
• Cross promotion with Lucille Ball's 100th Birthday celebrations
Online:
• Online Promotion




