Fashion trendsetter, MTV reality star, and clothing designer Whitney Port shares personal stories, beauty and fitness secrets and tried-and-true advice on everything girls need to know to start out their lives with style. Intimate, honest, and prescriptive, this is Whitney Port revealed
Read More
- It Books
- Carton Qty: 24
- Selling Territory: W
- 100,000
- LC: 2010016983
- Subsidiary Rights: First serial, UK, Translation, Audio: It Books; Dramatic: Creative Culture, Inc.
- On Sale: 2/1/2011
- BEAUTY
- Tr 9780061996863 $19.99 ($25.99)
- 224 pages; 7 x 9
- color illustrations and photos throughout
- Accompanied by more than 150 photos—both from Whitney’s photo album and gorgeous high-fashion shots—and chockfull of must-have lists and favorites, True Whit is a colorful, highly-designed scrapbook-style book.
- Readers will hear intimate stories and advice from Whitney’s friends Lauren Conrad and Kelly Cutrone, as well as her close friends and family.
Marketing Campaign
Promotion:
•Possible cross promotion with MTV
•Cross promotion with “Whitney Eve,” (Port’s clothing line) and additional companies and brands she endorses/sponsors
Online:
•Author videos to be created
•Outreach to reality television fan sites/bloggers
•Online advertising
•Possible cross promotion with MTV.com
•Online serial/excerpts placed at top celebrity/fashion/style websites
•Official Website: www.WhitneyPort.Celebuzz.com
•Official Twitter: www.Twitter.com/WhitneyEVEPort (400,000 followers)
•Official Facebook: www.Facebook.com/WhitneyPort (150,000 fans)
Publicity:
•National Broadcast Campaign
•Print Features and Reviews
•National Radio Campaign
•Author events in New York
•Possible Special Markets / Private Events
