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- It Books
- Carton Qty: 36
- Selling Territory: W
- 15,000
- PUBLISHING HISTORY
- Harper (hc) 9780066212432
- On Sale: 11/23/2010
- BIOGRAPHY/ART
- pb 9780060936631 $17.99 ($22.99)
- 528 pages; 6 x 9
- 50 b&w photos throughout; 16-pg color insert
- Model ISBN: 9780066212432
Pop
- Pop garnered a starred Kirkus review and acclaim from the New York Review of Books; reviews are forthcoming from the Washington Post, Harper’s Bazaar, the Village Voice, and USA Today, to name just a few.
- Not a day passes that Warhol isn’t referenced, either explicitly or implicitly. It’s no exaggeration to say that Andy Warhol is the most controversial and broadly influential American artist in history, no less an American icon than Marilyn Monroe and Elvis Presley—and a figure whose impact on our culture grows ever more relevant with the passage of time.
- Multiple books have been written about Andy Warhol but none accomplishes what Pop does—offering a readable, accessible narrative that takes Warhol’s art as seriously as his celebrity, one that will satisfy diehard fans as well as readers unfamiliar with the arc of Warhol’s story. The book focuses on the 1960s, the period when Warhol made his greatest art and served as inspiration for a turbulent generation of artists, musicians, actors and filmmakers.
- Pop represents a level of original research unparalleled in the history of Warhol scholarship. Scherman is among the first researchers to systematically excavate the Andy Warhol Museum Archives in Warhol’s home town of Pittsburgh. The book abounds with fresh revelations from hundreds of sources, many of them little-known, including a series of Factory audiotapes that reveal, in sparkling detail, the artist’s ‘60s milieu and personality. Scherman has also newly interviewed scores of people, many never-before approached.
- Tony Scherman provides the high culture; Dalton, who knew Warhol, the “low.” This book was eight years in the making.
- Beautifully designed, Pop includes sixteen pages of color artwork, and nearly fifty black and white photos throughout-many never-before-seen.
Marketing Campaign
Promotion:
• Possible cross promotion with The Andy Warhol Museum
Online:
• Outreach to art blogs and websites
• Outreach to Warhol fan sites and groups




