An It Books Paperback Original
Award-winning stand-up comic, actor, and star of 30 Rock Judah Friedlander’s hilarious, satirical martial arts guide exploring the philosophy of Self-Offense, with chapters on how to fight Big Foots, one-armed assailants, and dangerous tourists cliffside at the Grand Canyon
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- It Books
- Carton Qty: 20
- Selling Territory: W
- 50,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: It Books; Dramatic: Creative Works Group
- On Sale: 10/5/2010
- HUMOR
- pb 9780061969775 $17.99 ($21.99)
- 208 pages; 8 1/2 x 10 7/8
- 325 color photographs thoughout;
- Click HERE to watch Judah Friedlander on The Late Show with David Letterman discussing the book.
- Judah Friedlander is one of the country’s top comedians, performing stand-up almost every night of the week, and is known as The World Champion in his stand-up act. How to Beat Up Anybody will be an extension of Judah’s act but will be comprised of almost ALL-NEW MATERIAL.
Marketing Campaign
Promotion:
• How to Beat Up Anybody swag kits (incl. mesh hats)
Online:
• Outreach to comedy/humor blogs and websites
• Online advertising
• Create a series of author videos
• iPhone App
• Official Website: www.JudahFriedlander.com
• Official Facebook: www.Facebook.com/JudahFriedlander (5,000+)
• Official Twitter: www.Twitter.com/JudahWorldChamp (25,000+)
Publicity:
• National Broadcast Campaign
• Print Features and Reviews
• National Radio Campaign
• Author events in New York
Backlist
Also Available

How to Beat Up Anybody
Judah Friedlander
- E-Book
- 9780062013934
- 10/5/2010
- $13.99
Extras
Judah's Video Gallery
Judah Friedlander on Twitter
Judah on the Late Show
Please click on the Behind the Book link below for a corresponding Sell-in Kit





