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Al Jaffee's Mad Life

Al Jaffee

Mary-Lou Weisman

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Al Jaffee's Mad Life
 

Marketing Campaign

Promotion:
•Comic Con New York promotion (Oct. 8-10)
•Original tote bags
•Original art for sweepstakes giveaway with major promotional partner
Mad Magazine cross-promo motion

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•Jewish outreach

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•National Broadcast Campaign
•Print and Online Features and Reviews
•National Radio Campaign
•Author events in New York

Al Jaffee

Al Jaffee is an award-winning cartoonist. He is best known for his work in Mad, including his trademark feature, the Mad Fold-in, which has appeared in almost every issue since 1964. Mad’s oldest regular contributor, Jaffee’s work has appeared in over 440 issues of the magazine, a total unmatched by any other writer or artist.



Photo Credit: Nell Mednick


 

Mary-Lou Weisman

Mary-Lou Weisman is an award-winning journalist and best-selling author. Weisman, who has known Al for over 30 years, has published several books including: My Baby Boomer Baby Book (2006; rev. ed. Workman), Traveling While Married (2003; Algonquin Books), My (Middle-aged) Baby Book: A Record of Milestones, Millstones and Gallstones, (1995; Workman Publishing Co.) and Intensive Care: A Family Love Story (1982; Random House). Her essays, feature articles, interviews, and film and book reviews have appeared in many magazines, among them The Atlantic Monthly, The New Republic, Newsweek, and Vogue. For several years, she wrote a column, “One Woman’s Voice” nationally syndicated by the New York Times and, following that, the “Hers” column for the New York Times. She has also served as a commentator on Public Radio International. She is a member of Phi Beta Kappa, PEN, and The Authors Guild. Mary-Lou Weisman lives in Westport, CT with her husband, a lawyer.



 

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Quotes

"At last the inventor of the Mad Fold-In offers us a panoramic fold-out: what first looks like the genial bearded self-caricature seen in lots of Al Jaffee Mad cartoons opens up into a vast tableau of survival, trauma and family dysfunction that spans from Old World to New and from tears born of laughter to laughter born from tears. It's an unnerving biography with a moving graphic novel hidden inside it."


- Art Spiegelman, author of MAUS
"I've been privileged to know many brilliant cartoonists, but the incredibly creative, supremely talented Al Jaffee is right up there at the top of the list."


- Stan Lee
"When I am among other cartoonists talking about the giants in our field, one of the first names that comes to the conversation is Al Jaffee and we all agree, He is a cartoonists cartoonist!"


- Sergio Aragones