The remarkable story of one of America’s most prolific and beloved cartoonists, Al Jaffee, with dozens of original color illustrations
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- It Books
- Carton Qty: 20
- Selling Territory: USCOM
- 50,000
- LC: 2010005747
- Subsidiary Rights: First serial, UK, Translation, Audio, Dramatic: Sandra Dijkstra Literary Agency
- On Sale: 9/28/2010
- BIOGRAPHY
- Tr 9780061864483 $27.99 ($32.99)
- 240 pages; 6 x 9
- color illustrations throughout
- Jaffee has drawn 65 originals for the book, illustrating his own life story and childhood memories.
- His fans are legion and rabid for more. Plus, Jaffee’s Mad magazine presence is huge—at its peak the Mad magazine circulation was over 2 million.
- Plus 40 pieces of MAD and other previously published art and career highlights.
- We are publishing just in time for New York Comic Con: October 8 to 10, 2010.
- Click HERE to watch a tribute to Al Jaffee from longtime fan Stephen Colbert.
Marketing Campaign
Promotion:
•Comic Con New York promotion (Oct. 8-10)
•Original tote bags
•Original art for sweepstakes giveaway with major promotional partner
•Mad Magazine cross-promo motion
Online:
•Outreach to comics websites
•Advertising on madmagazine.com
•Jewish outreach
Publicity
•National Broadcast Campaign
•Print and Online Features and Reviews
•National Radio Campaign
•Author events in New York
Backlist
Also Available
Extras
New York Times profile, March 3, 2008
Video of Jaffee's process for creating fold-ins
Please click on the Behind the Book link below for a corresponding Sell-in Kit






