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The Red Hot Chili Peppers

An Oral/Visual History

The Red Hot Chili Peppers

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The Red Hot Chili Peppers
 

Marketing Campaign

Promotion:
• Cross promotion with Warner Brothers Records
• Limited number, signed copies for promotional use

Online:
• Promotions on RHCP fan sites / popular music sites
• MySpace Music cross-promotion
• Partner with a major music site for an online sweepstakes
• Online Advertising
• Official Website: www.RedHotChiliPeppers.com
• Official Facebook: www.Facebook.com/ChiliPeppers (1,700,000+)

Publicity:
• National Broadcast Campaign
• Print Features and Reviews
• National Radio Campaign
• Author appearances in New York
 

The Red Hot Chili Peppers

Red Hot Chili Peppers are Anthony Kiedis, John Frusciante, Flea, and Chad Smith. With over 61 million albums sold worldwide the Red Hot Chili Peppers have emerged from Holllywood's underground club scene into one of the biggest rock bands in recent times.


 

Backlist

Also Available

The Red Hot Chili Peppers
The Red Hot Chili Peppers
The Red Hot Chili Peppers
  • E-Book
  • 9780062042569
  • 10/19/2010
  • $31.99
 

Extras


Quotes

"A raucous collection of photographs and ephemera."


- New York Times Book Review
"In their own words, accompanied by tons of fantastic photos, the Chili Peppers present a compelling case for their role in the alt-rock revolution of the '90s, and the book ends up as fun to read as their music is to listen to."


- Seattle Times