Workin' It is part style guide, part confidence manifesto from the world-renowned drag queen and tevelsion host of the hit LOGO series RuPaul's Drag Race-timed to coincide with the close of the second season
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- It Books
- Selling Territory: W
- 40,000
- LC: 2009042495
- On Sale: 2/2/2010
- POP CULTURE
- Tr 9780061985836 $19.99 ($22.99)
- 192 pages; 5 1/2 x 9
- color photos throughout
- CROSS PROMOTION WITH LOGO CHANNEL: Logo will be supporting the show in full force this winter, and RuPAul will include the book in all promotions. They’re planning on at least 200 media spots (radio, tv, print).
- ON AIR PROMOTION: RuPaul will be promoting the book on each episode, and the 7th episode of the season is devoted entirely to the book.
- TV SHOW SUCCESS: The first season of RUPAUL’S DRAG RACE was the biggest show ever on LOGO! VH1 has been replaying Season 1 reruns, giving the show even more exposure and building the fan base before the big Season 2 premiere.
Marketing Campaign
•National Broadcast Campaign
•National Print Features and Reviews
•Author Appearances in Atlanta, Los Angeles and New York
•Extensive Cross Promotion with Logo Network (on air, print, and online)
Backlist
Also Available
Extras
“If you weren’t lucky enough to inherit a fabulous sense of style from your parents, you can certainly cultivate one using the tried, tested and found true tools in this book. “
--RuPaul
Chapter 1- You Better Work: Stand Out in a Crowd
Chapter 2- You’re Born Naked and the Rest is Drag: Beauty from the Inside Out
Chapter 3- Know Thy Funky Self: Define Your Style
Chapter 4- Fake it Till You Make it: Self-Presentation, or The Importance of Details, and Faking What You Don’t Have
Chapter 5- The Mirror has a Thousand Faces: The Art of Surprise
Chapter 6- Drag Racing, Pedal to the Metal: Unleash Your Inner Drag Queen!
Including lists, tips, and advice on:
The drag queen’s guide to fake eyelashes
Definer Clothes, Not Designer Clothers
The Importance of Making an Exit
Walking (and Workin’ It) in Heels
--RuPaul
Chapter 1- You Better Work: Stand Out in a Crowd
Chapter 2- You’re Born Naked and the Rest is Drag: Beauty from the Inside Out
Chapter 3- Know Thy Funky Self: Define Your Style
Chapter 4- Fake it Till You Make it: Self-Presentation, or The Importance of Details, and Faking What You Don’t Have
Chapter 5- The Mirror has a Thousand Faces: The Art of Surprise
Chapter 6- Drag Racing, Pedal to the Metal: Unleash Your Inner Drag Queen!
Including lists, tips, and advice on:
The drag queen’s guide to fake eyelashes
Definer Clothes, Not Designer Clothers
The Importance of Making an Exit
Walking (and Workin’ It) in Heels
Quotes
"A glorious book from one of my all time favorite icons of glamour! I can't get enough of RuPaul's humorous wit, fabulous advice, positive words of wisdom, and the encouraging messages he offers to people like me who dare to be different!"
- DITA VON TEESE
"This book is required reading, because nobody does it better than RuPaul - a queen amongst men! Life, love and liberty - RuPaul really gets it."
- JACKIE COLLINS
"RuPaul drags out the inner QUEEN in us all!"
- TORI SPELLING
"RuPaul is the spiritual leader of the transcontinental fashion elite. A life-coach and a beacon of stylish authority, RuPaul is also a fashion visionary and a treasure-trove of life-saving, brow-plucking, finger-licking life-style tips, and one of the funniest broads on the block."
- SIMON DOONAN, Creative Director Barneys New York and author of Eccentric Glamour
"Ru embodies the true idea that you can create your own success on your own terms and remain completely authentic to who you really are. You better work!"
- VANESSA WILLIAMS
"If she says it AND it's in print, it must be true!"
- DEBBIE HARRY