• Harry Potter is the largest film franchise in history.  More than 600 million people have seen the movies, and each film has grossed more than $785 million worldwide. Surveys conducted by Millward Brown in 2008 show that 94% of the current audience will go to see the next films.  DVD sales average 25 million copies per movie, and seven billion dollars in consumer products have been sold to date.

• The Harry Potter franchise continues to expand: The Wizarding World of Harry Potter is a fully immersive, "theme park within a theme park," opening Spring 2010 at Universal Orlando's Islands of Adventure and Harry Potter: The Exhibition is a state-of-the-art, interactive exhibition hightlighting artifacts from the films. The Exhibition, currently in Toronto, Canada, will tour additional cities over the next five years.

• Warner Bros. marketing support features inclusion of published properties in the Harry Potter brand and marketing materials that Warner Bros. issues to major retailers and distributors, as well as online support with their regular sweepstakes promotions, including their Hogwarts Holiday launch promotion, PR outreach and placement on major portals, and a feature in their quarterly eNewsletter.

• Warner Bros. Home Video support includes ads in DVD packaging, announcing the book on the Harry Potter mailing list, and the possiblility of branding books with DVD releases.

• Harry Potter has an extensive content roadmap through 2011 to keep the brand top-of-mind with retailers and consumers:

* Multi-million dollar WB Studio support

* Two more historic blockbuster theatrical events
* Two major global themed entertainment projects
*A multitude of DVD/Blu0Ray releases
* Permanent online presence
 
 
 
 

Harry Potter Film Wizardry is the first book to delve into the fascinating and intriguing world of the enormously successful Harry Potter film franchise. This comprehensive volume features interviews with cast members Daniel Radcliffe (Harry Potter), Emma Watson (Hermione Granger), Rupert Grint (Ron Weasley), and Alan Rickman (Snape), as well as behind-the-scenes stories from David Heyman, the producer on all seven films, director David Yates, and art director Stuart Craig. Developed with the creative team behind the celebrated movie series, this book is the ultimate, insider's look at each of the Harry Potter films, including part one of The Deathly Hallows, opening in theaters November 19, 2010.
A veritable feast for the eyes, Harry Potter Film Wizardry features high-quality close-up pictures of the props, sets, costumes, and effects that bring depth to Harry’s world, along with reproductions of production memos and notes from the films’ producer and art director.  Also included are fabulous interactive extras, such as reproductions of Harry’s letter from Hogwarts, a Marauder's Map, and a teaser  for Harry Potter and the Deathly Hallows Part II, which is slated for release on July 15, 2011. All encompassing in scope and dynamically designed, this book is the ultimate compendium to all things Harry Potter.