Written by Pulitzer Prize-winning music writer Tim Page and with a foreword by Grammy-winning classical pianist Emanuel Ax, this is the story of the world’s most famous musical institution, with more than 200 rare photographs and 30 removable facsimile reproductions of memorabilia
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- Collins Design
- Carton Qty: 8
- Selling Territory: W
- 15,000
- On Sale: 11/30/2010
- MUSIC
ART:POPULAR CULTURE - Tr 9780061703676 $75.00 ($97.00)
- 224 pages; 8 1/2 X 12
- 200 illustrations throughout
- Carnegie Hall has a year-long celebration honoring the famed institution's 120th anniversary. This book will be included in all of their promotions.
- More than 750,000 people from around the world attend concerts on a per concert basis annually.
- There are 10,000 subscribers and 14,000 donors that they plan to market the book to via email, direct mail, and brochure inclusion. Playbill and exterior signage will also be employed as marketing channels as will Carnegie’s web site. They also have a mailing list that reaches out to more than a million people with musical interests annually. We will be able to partner with them to promote the book to these contacts.
Promotions
• Extensive cross promotion with Carnegie Hall’s 120th Anniversary Celebrations
• Cross Promotion with the Museum of the City of New York
Publicity Campaign
• Print Features and Reviews






