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The History of American Graffiti

Roger Gastman

and Caleb Neelon

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The History of American Graffiti
 

Promotions

• Big mouth mailing to graffiti aficionados/practitioners

• Targeted outreach to those cities featured in the book (Baltimore, Cleveland, Los Angeles, New York City, Philadelphia and Phoenix)
 

Publicity Campaign

Print Features and Reviews

National Radio Campaign

Online Marketing

• Outreach to art/design and street art blogs and websites that covered The Faith of Graffiti

• Video to be created using photos from the book and classic grafitti locations

• Co-promote with authors’ corporate clients and other street ware brands 

Roger Gastman

Roger Gastman is the editor-in-chief of Swindle, a Los Angeles-based pop-culture magazine with a circulation of 100,000. The magazine features art, fashion, politics, and music—every facet of pop culture—with an intellectual and unique perspective. In 2006, the magazine released its first annual icons issue, which featured Slash, Twiggy, Robert Crumb, Hulk Hogan, Larry Clark, Jack Rudy, Yoko Ono, Jane Goodall, Bobby Seale, Sonny Barger, Cheech Marin, Gloria Allred, and Elvira, among others.

 



 

Caleb Neelon

Caleb Neelon is a writer and prolific graffiti artist who has painted the streets of over twenty countries on five continents. His work has been shown in galleries across North America. He is also active commercially, and his clients include Coca Cola, Reebok, Levi’s, Nike, and EA Sports.
 



 

Backlist

Street Art
Louis Bou
  • Trade PB
  • 9780060833381
  • 11/22/2005
  • $29.95 ($38.99 Can.)
  • Marketing Code: AV
NYC BCN
Louis Bou
  • Hardcover
  • 9780061210044
  • 10/24/2006
  • $29.95 ($38.99 Can.)
  • Marketing Code: AV
 
The Street Art Book
Ric Blackshaw, Liz Farrelly
  • Trade PB
  • 9780061537325
  • 2/3/2009
  • $29.95 ($31.95 Can.)
  • Marketing Code: AV
 

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Extras

Click on the "interior content" link below to view samples pages from The History of American Graffiti.