First published in 1940 and now back in print, this diverse collection of recipes by noteworthy writers, celebrities,and socialites of the day retains all the charm of the original edition. The new edition includes a foreword by Graydon Carter.
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- Collins Design
- Carton Qty: 40
- Selling Territory: W
- 40,000
- On Sale: 3/30/2010
- COOKING
- Tr 9780061968983 $19.99 ($25.99)
- 176 pages; 5 1/2 x 8
- Index
- The foreword by Graydon Carter, editor of Vanity Fair, will only serve to elevate the profile of the book, which features contributions from names like Eleanor Roosevelt, Vivien Leigh, and Pearl S. Buck.
- This charming vintage-looking book makes a great gift for Mother's Day and beyond! The original 1940s package will be replicated, with a gingham checked cloth case, cream paper, small trim size, and original jacket art and spot illustratons throughout.
- Thank You, Julie & Julia! The success of this Summer '09 film has reinvigorated public interest in French cooking, selling a ton of Julia Child's cookbook in just a few months.
- Books on French “style” and “food” sell. Look at the success of French Women Don’t Get Fat, which combines the topics.
- Readers also love the coziness of Provence, and author Peter Mayle has made a success out of his numerous best-selling books on the subject, including French Lessons: Adventures with Knife, Fork, and Cork Screw.
Marketing Campaign
•Pursue cross-promotion with French-interest groups
•Outreach to cookbook accounts
•Print/Online Features & Reviews
•Feature in What’s Cooking Newsletter
•Outreach to foodie bloggers, sites





