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- It Books
- Selling Territory: W
- 40,000
- Subsidiary Rights: First serial, UK, Translation, Audio: HarperStudio; Dramatic: The Agency Group
- On Sale: 10/5/2010
- RELIGION
- Tr 9780061828508 $22.99 ($29.50)
- 288 pages; 5 1/2 x 8 1/4
- 2-3 photos
- 2010 marks the 30th anniversary of quintessential Los Angeles punk rock pioneers Bad Religion. A major, multi-city Bad Religion tour is planned for the fall. We will capitalize on the publicity and marketing to promote our book.
- The band has an incredibly loyal following and will support anything Graffin does. They have sold over 2.8 million albums.
- We will leverage the tour to book local markets. Graffin is committed to doing whatever it takes to sell the book.
- While the book is for Bad Religion fans, it will also appeal to those engaged in the debate on religion: readers of Richard Dawkins and Christopher Hitchens. Graffin’s views will surely spark lively debate.
Marketing Campaign
•Publication to coincide with Bad Religion tour! Cross-promotion with concert venues and promoters
•National media campaign, including radio satallite tour
•Intensive online outreach to all Bad Religion fan sites and blogs
•Social networking promotion via MySpace, Facebook, Twitter, etc.
•Academic and Library promotions
•Science media coverage
•Also available as an ebook





