SEEING IS BELIEVING
Commuters, multitaskers, avid readers, and computer users all agree that HarperLuxe is the new format in larger print, set in 14-point type
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- HarperLuxe
- Selling Territory: USCOM
- 0
- On Sale: 4/16/2013
- Biography/Literary/Social History
- lp 9780062223272 $25.99 ($27.99)
- 6 x 9
- HarperLuxe titles feature wide margins and 14-point type—easier on the eyes than standard 11-point type, but not quite as conspicuously large as the 16-point type traditionally associated with large print.
Marketing Campaign
National Media, Radio, and Print Campaigns
Author appearances in New York, Washington DC and Virginia
Academic Campaign
Online Publicity Campaign Targeting Major National Sites, Fashion Sites, Pop Culture Sites, and Book Blogs
Coordinated Blog Tour
Social Media Campaign on Facebook
Features and Enhanced Author Page on HarperCollins.com



