SEEING IS BELIEVING
Commuters, multitaskers, avid readers, and computer users all agree that HarperLuxe is the new format in larger print, set in 14-point type
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- HarperLuxe
- Carton Qty: 28
- Selling Territory: W
- 0
- One Day Laydown
- On Sale: 12/26/2012
- Fiction/Thriller/Detective
- lp 9780062201492 $27.99 ($29.99)
- 528 pages; 6 x 9
- HarperLuxe titles feature wide margins and 14-point type—easier on the eyes than standard 11-point type, but not quite as conspicuously large as the 16-point type traditionally associated with large print.
Marketing Campaign
National Print Advertising
National Online Advertising, including Facebook
National Broadcast and Print Media Campaign
Pre-Publication Sell-In Tour
15-City Television Satellite Tour
25-City Radio Satellite Tour
Major Digital Marketing and Publicity Campaign
National Radio Promotions
Author Appearances in: Los Angeles and New York
Online Social Networking Campaign
Online Publicity
Featured at All Fall 2012 Regional Trade Shows, Including ARE Giveaways
Pre-publication Online Buzz Campaign, Including Early Consumer Reads and Viral Video
Month-by-Month Teaser Campaign
Feature in the Hot@Harper and Scene of the Crime Newsletters
LibraryThing.com, BookBrowse.com and Goodreads.com Early Reviewer Programs
Online Promotions, Including Advertising, Video, Podcasts, and Newsletters
Special Book Trailer Video with Outreach, including youtube.com, yahoo.com, and Vimeo.com
Blogger Campaign, including e-Cards
Deep Distribution of Reader's Edition
10-Copy Signed Carton




