SEEING IS BELIEVING
Commuters, multitaskers, avid readers, and computer users all agree that HarperLuxe is the new format in larger print, set in 14-point type
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- HarperLuxe
- Selling Territory: USCOM
- 0
- On Sale: 10/5/2010
- Fiction
- lp 9780062002242 $27.99 ($35.99)
- 6 x 9
- HarperLuxe titles feature wide margins and 14-point type—easier on the eyes than standard 11-point type, but not quite as conspicuously large as the 16-point type traditionally associated with large print.
Marketing Campaign
. National Print Advertising
. National Online Advertising
. National Broadcast and Print Media Campaign
. 6-City Author Tour: Denver, Houston, New York, Palm Beach, Phoenix, Seattle
. 15-City National Television Satellite Tour
. 25-City National Radio Satellite Tour
. Major Digital Marketing and Publicity Campaign
. National Review Attention
. National Radio Promotions
. Pre-publication Online Buzz Campaign, Including Early Consumer Reads and Viral Video
. Month-by-Month Teaser Campaign
. Featured in the Hot@Harper Newsletter
. Deep Distribution of Reader's Edition
. Reader's Edition Available
. Official Author Website: tedbellbooks.com




