1. HITS ALL THE RIGHT NOTES: Crowley not only puts her finger firmly on the generalized sense of confused outrage at the trashing of America’s economy and international prestige, but also offers a positive and inspiring message to conservatives that the way to fight back is with principle, conviction, and a wicked sense of humor: “Because in the age of Obama, if we don’t laugh, we cry. And there’s no crying in a book by Monica Crowley.”
2. HANDY GUIDE TO THE OBAMA DEBACLE: Conservatives will like having a single volume that reminds them of all the terrible things that Obama has done or caused, from his out-of-control stimulus spending to ramming through Obamacare, from Cash for Clunkers to his class warfare rhetoric, from his global apology tour to the downgrading of America’s credit rating.
3. DISCOVERING YOUR INNER HAPPY WARRIOR: Conservative audiobook buyers have grown tired of gloom and doom and will respond to Crowley’s positive, can-do message that it’s time to rediscover our inner happy warriors, and march forward with our happy warrior’s battle cry “to make America America again.”
4. STRONG PROMOTIONAL PLATFORM: Monica Crowley is a regular Fox contributor and has the number one weekend political talk show in the country. She will promote WHAT THE (BLEEP) JUST HAPPENED? with multiple appearances on top Fox shows, including O’Reilly, Hannity, Imus, Fox and Friends, Neil Cavuto, and Lou Dobbs. Those programs will also promote Crowley and the book across their Fox web platforms. She will also promote WHAT THE (BLEEP) JUST HAPPENED? on her own radio show, and will likely appear or have it otherwise promoted on her friends’ top-rated radio programs including Rush Limbaugh, Sean Hannity, Mark Levin, Don Imus, Laura Ingraham, Michael Savage, and Glenn Beck.