Trade Paperback Original
The cookbook-chronicle of the visionary, charismatic chef, Ludo Lefebvre and his cult hit “pop-up” restaurant LudoBites, worshipped by critics and foodies alike—with an introduction by Jonathan Gold
“Every plate is a fully realized piece of art.”—New York Times
“Los Angeles’s most talked-about cook”—GQ
“He really knows how to cook.”—NPR
Read More
- Ecco
- Carton Qty: 12
- Selling Territory: W
- 25,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: Ecco; Dramatic: Fishbach, Perlstein, Lieberman & Almond
- On Sale: 10/9/2012
- Cooking
- pb 9780062114839 $24.99 ($26.99)
- 384 pages; 8 1/4 x 10
- 2-color throughout, 3 8-pg 4-color inserts
- Model ISBN: 9780060012854
Crave
• Pulitzer Prize–winning critic Jonathan Gold has selected a LudoBites dish as one of the “Top Ten Dishes of the Year” in 2007, 2009, 2010.
• Ludo is the only chef in Los Angeles to have received the ultra-prestigious Mobil Travel Guide Five Star Award at two different restaurants, L’Orangerie and Bastide. Relaix and Chateau named him one of the world’s 50 Greatest Chefs and he was nominated for the Rising Chef Award from the James Beard Foundation.
• Ludo is the star of the Sundance Channel hit Ludo Bites America, in which he and his business partner/wife, Krissy Lefebvre, hit the road to reinvent mom and pop American restaurants.
• This original trade paperback will feature French flaps and a hip, irreverent design that reflects the Ludo brand. Full-color photo inserts shot by the bloggers who revere Ludo capture the high-octane energy of the pop-ups.
Marketing Campaign
•National Television Campaign
•National Radio Campaign
•National Print Campaign
•Online Campaign
•Sample Spreads Posted to Scribd.com
•Postcard Campaign
•Advertising in Publishers Weekly Cooking the Books Newsletter
•Holiday Print Advertising
Backlist
Also Available

LudoBites
Ludovic Lefebvre , (None)
- E-Book
- 9780062114846
- 10/9/2012
- $17.99




