A William Morrow Paperback Original
97% of dieters fail. Learn the secrets of the 3%—the “it” girls!—with the diet that’s taking the New York area by storm
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- William Morrow Paperbacks
- Carton Qty: 40
- Selling Territory: W
- 25,000
- Subsidiary Rights: First serial, Audio, UK, Translation: William Morrow; Dramatic: Author c/o William Morrow
- On Sale: 4/16/2013
- Health & Fitness
- pb 9780062135605 $15.99 ($19.99)
- 224 pages; 7 x 9
- Index
- Lyssa Weiss has helped hundreds of busy New York women shed thousands of pounds, gain confidence, boost self-esteem, and of course, fit into their skinny jeans.
- Combining tested strategies and cutting-edge scientific research with the very best-tasting low-calorie foods and recipes, The Skinny Jeans Diet offers you the most effective way to lose weight and keep it off forever. Start by losing up to five pounds in three days with a kick-off detox diet.
- In Spring 2012, Weiss embarked on a ten-city national healthy eating television tour which included Los Angeles, Orlando, Philadelphia, and Salt Lake City. She will begin another tour in early 2013 to coincide with the book’s publication.
- Weiss has quickly gathered 5,200 Facebook followers into a solid dieting community—with much more growth to come.
- Weiss created the all-natural, low-calorie Skinny Muffin Topper, sold in specialty stores throughout Westchester and Connecticut. She is a frequent lecturer and in-demand public speaker on emotional eating and weight management.
Marketing Campaign
•National Broadcast and Print Media Campaign
•National Radio Campaign
•New York Tri-State Regional Author Appearances
•Online Publicity
•Online Social Networking Campaign
•Special Feature on The Secret Ingredient Social Media Platform
•Author Ustream Events
•Blogger Campaign, Including e-Cards
•Official Author Facebook Page: Skinny Jeans Diet
Backlist
Also Available

The Skinny Jeans Diet
Lyssa Weiss
- E-Book
- 9780062135629
- 4/16/2013
- $12.99




