A Harper Paperback Original
A must-have, hilarious, and unique survival guide for any woman in her late 20s and early 30s who’s making the jump from post-college gal to real-life adult
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- Harper Paperbacks
- Carton Qty: 68
- Selling Territory: W
- 30,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: Harper Paperbacks; Dramatic: Artists and Artisans Inc.
- On Sale: 9/14/2010
- SELF-HELP
- pb 9780061938382 $14.99 ($18.99)
- 272 pages; 5 5/16 x 8
- Model ISBN: 9780061562037
Friend or Frenemy?
- The authors include professional advice from nearly 30 experts including former Top Chef host and celebrity chef Katie Lee, New York Times best selling author and dating expert Rachel Greenwald, and Bank of Mom and Dad host Farnoosh Torabi.
- Movie and television rights have been optioned for Lavinthal and Rozler’s first book The Hookup Handbook and Friend or Frenemy?
- The authors have appeared on national and local television shows, including: the Early Show, Tyra Banks Show, Mike and Juliet Show, Good Morning America, Strictly Sex with Dr. Drew, the WB11 morning news, PIX News (WPIX-TV), Life and Style (co-hosted by Jules Asner and Kimora Lee Simmons), and Inside Edition. They’ve also appeared on radio shows such as SIRIUS Satellite Radio, the David Lee Roth Show, Mitch Albom Show, Live with Leeza Gibbons, and Z100’s Elvis Duran and the Morning Zoo.
Marketing Campaign
•National Broadcast Campaign
•National Radio Campaign
•Print and Online Features and Reviews
•Author Events in New York
•Hamptons Jitney Giveaway
•Facebook advertising campaign
•Viral E-card Campaign
•Online outreach to women’s interest sites and blogs for features, reviews, and giveaways Feature on Book Club Girl and Your !t List blogs
•Feature in From the Heart e-newsletter
•Author Twitter campaign
•Official Authors’ Website: www.friendorfrenemy.com
•Author Assistant microsites: Andrea Lavinthal and Jessica Rozler





