A Harper Paperback Original
Celebrity host of Country Music Television’s Cowboy U and real-life city slicker Rocco Wachman’s modern guide to being a cowboy
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- Harper Paperbacks
- Carton Qty: 80
- Selling Territory: W
- 30,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: Harper Paperbacks; Dramatic: Fairbank Literary Representation
- On Sale: 5/4/2010
- POP CULTURE
- pb 9780061773952 $13.99 ($15.99)
- 224 pages; 5 5/16 x 8
- line drawings and halftones throughout
- Rocco Wachman’s Cowboy U on Country Music Television is viewed by nearly 400,000 households.
Marketing Campaign
•Advance Reader’s Edition
•National Radio Campaign
•Print and Online Features
•Author events in Arizona
•Online outreach to cowboy and Western culture blogs for review and giveaways
•College outreach to Southern and Western schools
•Author Websites: www.roccowachman.com, Cowboy U website
Photo Credit: AZPhotos.net
Photo Credit: Carrie Brantley