Harper Business
Well-positioned to be the next Michael Gerber, George Cloutier offers tough love for entrepreneurs and a controversial message that’s perfect for these tough economic times: profits aren’t everything; they’re the ONLY thing
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- HarperBusiness
- Carton Qty: 52
- Selling Territory: W
- 40,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: Harper; Dramatic: Carol Mann Agency
- PUBLISHING HISTORY
- Harper Business
(hc) 9780061832857
- On Sale: 9/15/2009
- Business
- Tr 9780061832857 $24.99 ($32.99)
- 192 pages; 5 1/2 x 8 1/4
- Cloutier is the next big small-business guru: Dubbed the “Turnaround Ace” by Business Week and Entrepreneur of the Year by The United States Conference of Mayors, Cloutier has helped thousands of entreprenuers keep and grow their businesses.
- Well-oiled marketing machine will ensure this book reaches small business owners across the country: Cloutier’s marketing platform includes direct access to thousands of small business owners through mailing lists and professional organizations, including The United States Conference of Mayors. His 7000+ past clients are poised to help spread the word through their own businesses and networks.
Marketing Campaign
• National Broadcast and Print Campaign
• 25 City National Radio Campaign
• Cross-Promotion with Author Platform and Corporate Outreach
• Online Advertising
• Blog Outreach
• E-blast to American Management Services List
• Authors on Air Program
• Sneak Peek Program





