• This unique book defines a comprehensive, research-based, proven-successful approach for addressing the core challenge of ideation: how to consistently develop the ideas themselves.

• The authors’ and their work has been featured throughout the media and on the Internet, from the Harvard Business Review, Wall Street Journal, and The Economist to CNBC, Fox Business News, and National Public Radio.

Nearly everyone working today has endured a “brainstorming” session. Hamstrung by undisciplined thinking, these meetings—commonly marked by directionless stream-of-consciousness chatter, unclear directives, and creativity–busting naysayers—are often highly unproductive, resulting in few breakthroughs, cynical and frustrated employees, and an anemic bottom line.

Now, former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne offer a better way, an unconventional yet powerful and proven new approach to generating more—and more effective—ideas that they call “Brainsteering.” Grounded in more than a decade of in-depth research, Brainsteering takes the creative energy behind traditional brainstorming and “steers” it in a more productive direction by better understanding and reflecting the way human beings actually think and work in creative problem-solving situations. The key is in asking questions effectively. By asking the right question, the right answers—and a host of good notions—will follow. From new business concepts and manufacturing processes to administrative cost savings, this breakthrough method has consistently produced successful results for multinational corporations, entrepreneurs, non-profit institutions, and average people.

Written by and peppered with thought-provoking and entertaining real world examples drawn from the workplace and popular culture, Brainsteering is a comprehensive how-to to help anyone break free from stale thinking and old patterns and create the innovative ideas necessary to succeed in today’s world.