Harper Business
A groundbreaking, idea-fueled good news book that explores the rise of a new socioeconomic phenomenon based on shared resources and collective consumption the authors call "Collaborative Consumption"
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- HarperBusiness
- Carton Qty: 28
- Selling Territory: W
- 35,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: HarperBusiness; Dramatic: William Clark Associates
- On Sale: 9/14/2010
- Business
- Tr 9780061963544 $26.99 ($34.99)
- 304 pages; 6 x 9
- 6 illustrations; printed endpapers; Index
- The authors coin the term "Collaborative Consumption" and are the first to uncover and explain a zeitgeist idea sure to influence business, consumerism, and the way we live.
Marketing Campaign
•National Media, Print, and Radio Campaigns
•Online Publicity Campaign
•Online Outreach Targeting New Media, Environmental, and Business Sites
•Social Networking Campaigns on Facebook and Twitter
•Cross-promotion with Authors’ Platforms
•Partnerships and Promotions with Companies Mentioned in the Book
•Video Campaign
•Features and Enhanced Author Page on HarperCollins.com
•Sneak Peek Promotion
•Harper Newsletter Features
Backlist
Also Available

What's Mine Is Yours Intl
Rachel Botsman
- Trade PB
- 9780062046451
- 9/14/2010
- $18.99





