HarperCollins Adult
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What's Mine Is Yours

The Rise of Collaborative Consumption

Rachel Botsman

and Roo Rogers

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What's Mine Is Yours
 

Marketing Campaign

•National Media, Print, and Radio Campaigns
•Online Publicity Campaign
•Online Outreach Targeting New Media, Environmental, and Business Sites
•Social Networking Campaigns on Facebook and Twitter
•Cross-promotion with Authors’ Platforms
•Partnerships and Promotions with Companies Mentioned in the Book
•Video Campaign
•Features and Enhanced Author Page on HarperCollins.com
•Sneak Peek Promotion
•Harper Newsletter Features

Rachel Botsman

Rachel Botsman received her undergraduate degree from Oxford University, and undertook her post-graduate studies at Harvard University. She has consulted to businesses around the world on brand and innovation strategy. As a former senior director at the William J. Clinton Foundation, she spearheaded major public-private partnerships with Nickelodeon, Rachael Ray, and the NBA. She currently consults, writes and speaks on the power of collaboration and sharing, and how it can transform the way we live and is launching a social currency venture. She lives in Sydney, Australia.



Photo Credit: 2010 Andrew Zuckerman


 

Roo Rogers

Roo Rogers is the co-founding partner of OZOlab and the former CEO of OZOcar. He received his B.A. from Columbia College, and his Masters in Economic Development from University College London. Prior to OZO, he co-founded Unity TV, a start-up funded by the UN and the BBC; founded Drive Thru Pictures and Films; and started we:united magazine. He lives in New York City.



Photo Credit: 2010 Andrew Zuckerman


 

Backlist

Also Available

What's Mine Is Yours Intl
What's Mine Is Yours Intl
Rachel Botsman
  • Trade PB
  • 9780062046451
  • 9/14/2010
  • $18.99 ($21.00)
What's Mine Is Yours
What's Mine Is Yours
Rachel Botsman
  • E-Book
  • 9780062014054
  • 9/14/2010
  • $20.99
 

Extras


Quotes

"Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in."


- —Publishers Weekly
"Collaborative consumption is an ideal signalling device for an economy based on electronic brands and ever-changing fashions."


- —The Economist
"This is an inspiring book about innovating entrepreneurs in an economy where people are seeking ways to connect with each other- through business."



- —Delta Sky
"The latest buzzword and trend is defining how we do business in the new millennium"


- —Vogue Australia
"[T]he authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can't help but become converted to this new world order."


- —Edwards Magazine Bookclub
"The authors give hundreds of examples of how people are finding new ways to share and exchange value.[T]he book is packed with some pretty interesting statistics.If you're unaware of what's happening in the peer-to-peer exchange space, this book will quickly bring you up to speed."


- —Emergent by Design
"What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book."


- —Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.
"People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. We're seeing an explosion of modest businesses where people help each other out via the Net, and What's Mine is Yours tells you what's going on, and inspires more of the same."


- —Craig Newmark, founder of craigslist
"At a moment of general gloom, Rachel Rotsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good. They offer not just a prescription for parts of our ailing economy, but a new vision of what 'consumerism' can be: not just a form of slavery to objects, but a thing in itself positive, progressive and pleasure-giving."


- —Adam Gopnik, author of Paris to the Moon and Through the Children's Gate
"Amidst a thousand tirades against the excesses and waste of consumer society, What's Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics and culture of collaboration will want to read this profoundly hopeful book."


- —Steven Johnson, author of The Invention of Air and The Ghost Map
"[F]ull of impressive examples of entrepreneurs establishing new markets. Ultimately, the authors' optimism is infectious."


- —The Australian