Harper Amistad
A successful business executive delivers a highly original self-help book that will give readers the upper hand in almost any kind of negotiation process
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- Harper
- Carton Qty: 24
- Selling Territory: W
- 35,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: Amistad; Dramatic: Creative Culture, Inc.
- On Sale: 2/16/2010
- Business
- Tr 9780061717123 $25.99 ($33.99)
- 256 pages; 6 x 9
• Before running the NASCAR initiative Drive for Diversity program, Max Siegel was president of global operations at Earnhardt-Ganassi Racing and was the head of Zomba Gospel/Verity Records a division of Sony/BMG. While heading Zomba, he was called “the most important exec in Gospel music” by Newsweek.
• Siegel's lectures draw thousands of people every month. He is the founder and host of About My Father’s Business, an annual conference for aspiring and established individuals in the field of Gospel. Siegel has appeared on Oprah, the Tavis Smiley show, and Good Morning America; has been featured in the New York Times, the Wall Street Journal, Crain’s New York Business, Black Enterprise, and Billboard; and on ESPN, CNBC, and National Public Radio.
• Changing Lanes, a docu-reality series created by Siegel, is scheduled to launch in 2010 on BET. The show will spotlight drivers in NASCAR’s “Drive for Diversity” program—an action-packed series that focuses on the excitement of NASCAR, and more uniquely, on the success of females and people of color in the sport.
Marketing Campaign
•National Publicity Campaign
•National Radio Campaign
•Print Features and Reviews
•Author Appearances in New York and North Carolina
•Lecture Tie-ins
•Online Promotion
•Author Website: www.MaxSiegel.com





