Harper Business
In this sharp critique of conventional management wisdom, a pair of influential consultants argue that executives must learn to create and manage carefully selected tensions—“right fights”—to lead their organizations to peak performance
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- HarperBusiness
- Carton Qty: 36
- Selling Territory: W
- 40,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: Harper; Dramatic: Zachary Schuster Harmsworth
- On Sale: 2/2/2010
- Business/Management
- Tr 9780061717161 $26.99 ($34.99)
- 256 pages; 6 x 9
. Booz and Co. recently acquired Joni's consulting firm and will be influential in promoting the book.
. The Right Fight draws on experiences from all walks of life-particularly history, politics, and education-showing that right fights can be orchestrated successfully and productively across diverse organizations.
Marketing Campaign
•National Print Advertising in S&B Magazine
•National Media Campaign
•National Radio Campaign
•Print Features and Reviews
•Author Appearances in Atlanta and Boston
•Lecture Tie-ins
•Cross Promotion with Authors’ Platform
•Online Promotion
•Author Websites: www.Katzenbach.com; www.CambridgeInternationalGroup.com





