* The Cinch! diet promises weight loss of up to 7 pounds in the first 5 days and up to 20 pounds in the first month.

* Cinch! includes separate options and recipes for vegans, vegetarians, and meat-eaters, making it a uniquely adaptable program.

* Cynthia Sass is a frequent guest on the Today show and a monthly weight-loss columnist for SHAPE magazine.

Following the success of Flat Belly Diet, author Cynthia Sass offers a new weight loss plan that promises rapid weight loss, satiety, and quick body stabilization, freeing dieters from the cravings and unhealthy eating habits that keep them holding on to unwanted body fat. The program starts with the Fast Forward plan, which ends erratic eating by focusing on five simple foods—in a variety of combinations—for five days. Low in calories, yet loaded with nutrients and natural satiety-boosters, these five wonder-foods allow dieters to “detox” from junk foods without feeling deprived. And, readers who follow the plan will lose up to seven pounds in just five days. The author provides the full shopping list, meal plans and recipes to make the five day diet irresistibly simple.

The 25-day diet plan that follows is packed with foods that offer maximum fat-burning and metabolism-boosting benefits while turning on the body’s “I’m full” signal. As in Flat Belly Diet, all of the meal plans for the full 30-day Cinch! program are included in the book and fully interchangeable, making this a virtually foolproof weight-loss program. Readers will lose up to twenty pounds the first month following this plan. In addition, Sass provides a strategy for continuing weight loss until each reader reaches their goal weight.