The New York Times bestselling author of Religious Literacy makes the provocative argument that the differences between the world's religions are far greater than we have acknowledged--and that we ignore this at our own peril
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- HarperOne
- Carton Qty: 24
- Selling Territory: USCOM
- 75,000
- On Sale: 4/20/2010
- RELIGION
- Tr 9780061571275 $26.99 ($28.99)
- 400 pages; 6 x 9
- Model ISBN: 9780060846701
Religious Literacy
•Religious Literacy spent several weeks on the bestseller list with over 70,000 copies sold in both hardcover and paperback editions
Marketing Campaign
.National TV Interviews
.National Radio Interviews, Including NPR
.National Print Coverage
.Author appearances in Boston, New York, Washington DC, Atlanta
.NPR Sponsorship Campaign- New York, Boston, San Francisco, Washington DC, Philadelphia
.Social media campaign
.Early buzz campaign using author's Religion 140 Twitter Campaign
.Academic Marketing




