In this inspirational autobiography, one of the most captivating American heroes of the decade—Captain "Sully" Sullenberger, the airline pilot whose emergency landing on the Hudson River earned the world’s admiration—tells his life story and offers insight on the essential qualities—leadership, responsibility, and service—that he believes have been vital to his success
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- William Morrow
- Carton Qty: 24
- Selling Territory: W
- 350,000
- LC: 2009035858
- PUBLISHING HISTORY
- William Morrow
(hc) 9780061924682 - Subsidiary Rights: First Serial, UK, Translation, Audio: William Morrow; Dramatic: Dupree, Miller & Associates
- One Day Laydown
- On Sale: 10/13/2009
- Memoir
- Tr 9780061924682 $25.99 ($29.99)
- 352 pages; 6 x 9
- 16-page color and 16-page b&w photo insert
- Coping with war and a staggering economy, Americans are searching for something positive to help them regain their sense of identity and optimism about the nation and its future. Captain Sullenberger embodies quintessential American values—responsibility, dedication, commitment to hard work, and a can-do spirit—and is eager to share what he’s learned.
- While it offers Sully’s perspective on the Hudson landing, this book goes beyond that event to tell the complete story of his life, including the people, places, and events—from his childhood through his military service to his careers as a commercial pilot and safety consultant—that have shaped him.
- The author has used his knowledge and experience to help improve U.S. aviation, testifying before Congress about the safety and employment concerns of commercial airline pilots. He believes in fighting for the common man, whether that person is a crewmember or a passenger. He is that rare breed, someone who quietly and modestly leads by example.
- Jeffrey Zaslow is the coauthor of the phenomenal national bestseller The Last Lecture with Randy Pausch and has the perfect touch to bring out Sully’s practical wisdom and inspiring life story. Readers and booksellers also know Zaslow as a columnist for the Wall Street Journal.
- Readers of The Last Lecture and the works of Mitch Albom will be inspired by this honest, heartfelt tale of a true American leader.
- Cultural observer and New York Times bestselling author Malcolm Gladwell calls Sullenberger an “outlier”: “Sullenberger is the 10,000-hour rule. . . . The only reason he could have accomplished that landing . . . is because of the hours of practice he put in both as a jet and glider pilot. After you put in your time, you pass a certain point. There is no such thing as a natural pilot.” (CS News)
- A few weeks after the emergency landing, Sully notified his local library that a book about safety he had borrowed, Just Culture: Balancing Safety and Accountability, had been in his luggage on Flight 1549 and could not be returned. They waived the usual fees.
Marketing Campaign
•Pre-publication Appearances
•Featured title at BEA, Including Author Event
•National Broadcast and Print Media Campaign
•Multi-city Author Tour
•15-City Television Satellite Tour
•50-City Radio Satellite Tour
•National Advertising
•Targeted Outreach to Military Outlets, Including Advertising in Military Times
•Radio Promotions
•Online Promotions, Including Video, Audio, E-mail Notifications and Excerpts
•Special Book Trailer with Video Outreach to YouTube.com, Yahoo.com, MSN.com, MySpace.com and Facebook





