America’s new sweetheart—the star of The Style Network’s hit reality show Ruby—reveals the most private aspects of her life-altering journey to conquer morbid obesity and to attain health and happiness in this inspirational book based on her personal diary
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- William Morrow
- Carton Qty: 60
- Selling Territory: W
- 50,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: William Morrow; Dramatic: ACI Licensing
- On Sale: 9/8/2009
- Inspiration/Television Tie-in
- Tr 9780061924606 $21.99 ($27.99)
- 192 pages; 5 x 8
- 16-page color photo insert;
- Ruby is the highest rated premiere in Style’s history, and delivered 2.1 million unique total viewers across all airings on its first day on air. .
- Ruby Gettinger has appeared on Oprah twice.
- The new season of Ruby begins on July 5th and will run for 10 episodes leading up to the book’s publication..
- According to the National Center for Health, 72 million Americans are obese—one third of the population—and an additional 32.7 percent are classified as overweight.
- Ruby's Diary will be cross-promoted on The Style network.
Marketing Campaign
•National Broadcast and Print Media Campaign
•Author Appearances in Los Angeles, New York City, and Savannah
•Major Cross-promotion with Style Network. Including In-show Advertising Spots and Lower Third Graphics
•Cross-promotion with MyStyle.com, Including Blog Postings and Banner Advertising
•Major Blogger Campaign, Including E-cards
•Sneak Peek Program
•Authors on Air Program
•Show Website: www.MyStyle.com/MyStyle/Shows/Ruby/Index.jsp





