The first full-color cookbook from revolutionary chef Tal Ronnen—loaded with healthy, delicious, and fulfilling meatless recipes—that provides a satisfying solution to an omnivore’s dilemma
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- William Morrow Cookbooks
- Carton Qty: 20
- Selling Territory: W
- 250,000
- Subsidiary Rights: First Serial, UK, Translation, Audio: William Morrow Cookbooks; Dramatic: Melcher Media
- One Day Laydown
- On Sale: 10/6/2009
- Cooking
- Tr 9780061874338 $29.99 ($34.99)
- 240 pages; 7 3/8 X 9 3/4
- Index
- Chef Tal Ronnen became known nationwide in spring 2008 as the chef who prepared vegan meals for Oprah’s 21-Day vegan cleanse.
- Foreword by Kathy Freston, bestselling author of Quantum Wellness.
Marketing Campaign
•Advertising in the NCIBA Holiday Catalog
•National Broadcast and Print Media Campaign
•Online Advertising
•Online Promotions, Including Blogger Campaign with E-cards
Photo Credit: Victoria Pearson
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Named one of the top ten cookbooks of the year.
- Epicurious
#3 New York Times bestselling book
- New York Times
#14 Wall Street Journal Bestseller
- The Wall Street Journal
"Wow, wow, wow! I never imagined meatless meals could be so satisfying."
- Oprah Winfrey, on Oprah.com
"Meeting Tal has changed our lives for the better. We wish everyone could experience his
cooking. It's delicious and healthy at the same time-sometimes that's a hard balance, but not
with Tal."
cooking. It's delicious and healthy at the same time-sometimes that's a hard balance, but not
with Tal."
- Ellen DeGeneres and Portia de Rossi
"Tal Ronnen is the miracle the vegan movement has been waiting for. He shows us that a plant-based diet can be chic, delicious, and progressive. Tal makes cooking easy, joyful, and compassionate!
- Kathy Freston, author of Quantum Wellness
"You name 'em, he's fed 'em. Tal Ronnen is no up-and-comer-he has long since arrived and
taken over the culinary world of veganism."
taken over the culinary world of veganism."
- Rory Freedman, author of Skinny Bitch