The former Rolling Stone journalist, rock critic, and New York Times bestselling author pens a fan’s tribute to one of the bestselling—and underrated—rock bands of all time, AC/DC
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- William Morrow
- Carton Qty: 60
- Selling Territory: W
- 50,000
- Subsidiary Rights: First Serial, Audio, UK, Translation, Dramatic: William Morrow
- PUBLISHING HISTORY
- William Morrow (hardcover) (9780061804601)
- On Sale: 10/13/2009
- Music/Popular Culture
- Tr 9780061804601 $16.66 ($21.50)
- 160 pages; 5 x 7 1/4
- photos throughout
- Model ISBN: 9780061133916
AC/DC: Maximum Rock & Roll
- AC/DC’s has sold 69 million copies of their albums, according to the Recording Industry Association of America. RIAA ranks the band’s 1980 recording, Back in Black, as the fifth-best-selling album in U.S. history.
- The band continues to dominate sales charts around the world. Their recent release Black Ice was the #1 bestselling rock album in the U.S., Belgium, Germany, Denmark, Norway, Argentina, Canada and Spain through fall 2008, and has sold more than one million copies in the U.S. alone. THe band has its own channel—24- 7 AC/DC—on Sirius Satellite radio.
- Why AC/DC Matters will be published to coincide with the band’s U.S. stadium tour scheduled for summer 2009.
Marketing Campaign
•National Broadcast and Print Media Campaign
•25 City National Radio Campaign
•Cross-promotions with Columbia Records
•Special Guest on Authors on Air Internet Radio Show Top Shelf
•Online Promotions, Including Video, Blogger Campaign with E-cards, E-mail Notifications, Consumer Sweepstakes, and Facebook, Twitter and MySpace Outreach
•College Radio Promotions
•Author Website: www.AnthonyBozza.net





