An urgent call to stop over-medicating active boys and to stop treating young boyhood as an illness
“The Way of Boys is wise and believable; it restores our faith in normal boy development (with all its ups and downs). Dr. Rao’s perspective, experience and humor will be of enormous help to any parent whose son is struggling with school or his family.”
—Michael Thompson, Ph.D., author of Raising Cain: Protecting the Emotional Life of Boys
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- William Morrow
- Carton Qty: 28
- Selling Territory: W
- 50,000
- LC: 2009004900
- Subsidiary Rights: First Serial, UK, Translation, Audio: William Morrow; Dramatic: Zachary Shuster & Harmsworth
- PUBLISHING HISTORY
- William Morrow
(hc) 9780061707827
- On Sale: 8/25/2009
- Psychology
- Tr 9780061707827 $25.99 ($33.99)
- 304 pages; 6 x 9
Marketing Campaign
•National Broadcast and Print Media Campaign
•25-City National Radio Campaign
•Author Appearances in Boston and New England Regional
•Online Advertising
•Video Campaign
•Online Promotions, Including Video, Blogger Campaign with E-cards to Parents, and LibraryThing.com Early Reviewer Program
•Authors on Air





