Lose weight fast, boost energy levels, and improve overall well-being by eating the healthy, delicious foods that once nourished the ancient Aztecs with this high protein, low-fat diet that features the miraculous chia seed as its cornerstone
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- William Morrow
- Carton Qty: 24
- Selling Territory: W
- 75,000
- PUBLISHING HISTORY
- William Morrow
(hc) 9780062124050
- On Sale: 2/12/2013
- Health & Fitness/Diet
- Tr 9780062124050 $25.99 ($27.99)
- 288 pages; 7 3/8 x 9 1/8
- 14 pieces of b&w art throughout
• The Aztec Diet is a staggeringly effective weight control book focusing on the life-altering power of the chia seed. Harkening back to a powerful ancient culture, it builds on back-to-basics diet trends that incorporate more natural, simple, whole, organic foods. This healthful diet places importance on high quality plant protein, avoiding “carb bombs” and “Flame Throwers” and is primarily gluten-free. Chia and other spectacular foods of the Aztecs is the power this incredibly successful diet plan unique.
• Food scientist Dr. Al Bushway has been studying the benefits of chia at the University of Maine’s department of food science and human nutrition since the early 1980s and its benefits are beginning to be acknowledged in the scientific community. Nutritive dynamite, chia is one of nature’s most remarkable superfoods. Packed with eight times the omega-3s of salmon, six times more calcium than milk, three times more iron than spinach, fifteen times more magnesium than broccoli, four times more selenium than flax, and five grams of fiber in just 70 calories, it is one of nature’s most superfoods.
• Harvard researcher Dr. Walter Willet, the second-most cited author in clinical medicine, concluded in landmark public health studies that a vast majority of type II diabetes can be prevented in part by dietary choices. Dr. Arnot’s approach to preventing blood sugar spikes caused by “high carb loads” is based on these and other clinically proven findings.
• Dr. Bob Arnot’s accessible and effective plan can be tailored to individual needs. Those interested in shedding pounds can stay in Phase I or II longer, and the plan has built-in methods for helping readers readjust and get back on track if they stray from the diet. Using three phases with innumerable charts and recipes, the book is easy to follow and helps fast track the dieting plan. It has all the crucial ingredients of a successful diet book: a jump start plan, ingredient swaps, recipes, meal plans, and troubleshooting.
• This book is terrific for athletes looking for peak performance, diabetics who want to erase all traces of the disease anyone looking for incredibly health weight loss without the brain searing hunger of traditional diets.
• Dr. Bob Arnot is a well-known media figure. He is the former chief medical correspondent on NBC’s Today show and hosts the Dr. Danger reality television series. He is also a health columnist for Men’s Journal. Dr Arnot has worked for years with humanitarian organizations across Africa and the Middle East, where he observed first hand the power of diet to transform lives.
Marketing Campaign
•National Broadcast and Print Media Campaign
•National Radio Campaign
•Online Publicity
•Author Appearances in New York and Palm Beach




