William Morrow Cookbooks
The creator of the wildly popular Weelicious.com blog offers dozens of recipes and tips for creating quick, easy, and healthy food young children—from infants to school kids—and their parents will love
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- William Morrow Cookbooks
- Carton Qty: 14
- Selling Territory: USCOM
- 100,000
- LC: 2012018048
- On Sale: 9/18/2012
- Cooking
- Tr 9780062078445 $27.50 ($29.99)
- 288 pages; 8 x 9
- full color throughout; Index
• Weelicious.com receives more than 500,000 hits a day and over 1.2 million unique monthly visitors. The New York Observer named it one of the Top 10 “Must Read” Websites for Parents. The Weelicious Facebook page has over 45,000 fans and Catherine McCord has over 7,500 Twitter followers. Babble named her one of their Top 50 Twitter Moms of 2010.
• The author has appeared on Access Hollywood, The Doctors, Fox News’ Headline Health (as their regular Kid’s Health Expert), the CW Morning News, and Good Morning America Health. She has been featured in People, Women’s Health, Martha Stewart’s Whole Living, Better Homes and Gardens, More, Shape, and Parents magazine, where she is a regular contributor. In addition, she speaks to mommy groups and networks in the Los Angeles area, and was a headliner in the 2010 Pacific Wine and Food Festival with Guy Fieri, Cat Cora, and Top Chef’s Michael Voltaggio.
• With family-ready, appealing food and lifestyle photos and cute illustrations by an award-winning animator, Weelicious is as fun to page through as it is practical to use.
AUTHOR SOCIAL MEDIA
•Official Author Website: http://weelicious.com/
•Official Author Facebook Page: http://www.facebook.com/weelicious
•Official Author Twitter Handle: http://twitter.com/Weelicious
Marketing Campaign
•National Broadcast and Print Media Campaign
•Author Appearances in Major Markets
•National Radio Campaign
•Month-by-Month Teaser Campaign
•Online Publicity
•Special Features on The Secret Ingredient Social Media Platform
•Major Digital Marketing and Publicity Campaign
•Pre-publication Online Buzz Campaign, Including Early Consumer Reads and Viral Video
•Online Social Networking Campaign
•Blogger Campaign, Including E-cards
•Official Author Website: http://weelicious.com/
•Official Author Facebook Page: http://www.facebook.com/weelicious
•Official Author Twitter Handle: http://twitter.com/Weelicious
Backlist
Also Available

Weelicious
Catherine McCord , (None)
- E-Book
- 9780062209115
- 9/18/2012
- $12.99




