• Food52.com receives 135,000 unique visitors per month and has over 13,000 registered members, the majority of whom subscribe to the site’s weekly newsletter. Traffic continues to grow at an impressive rate of over 10% per month.
 
• This is the first cookbook to feature content gathered from an online community, offering a wealth of unique publicity angles and promotional opportunities.
 
• The authors’ combined personal and Food52 Twitter streams have over 50,000 followers and their Facebook pages have 7,500 fans.
 
• Aside from providing a unique visual experience, the book will have additional content not available on the blog, including the authors’ personal narrative around the evolution of the site and the recipe contests, as well as additional tips and variations on the recipes.
 
 
 

After years of testing recipes, Amanda Hesser and Merrill Stubbs know that the best meals come not from professional chefs at gourmet restaurants, but from the kitchens of home cooks, where practicality and inventiveness take center stage. At Food52.com, skilled home cooks submit recipes and participate in a lively online community, competing each week by sending in their “best” seasonally appropriate recipe within a particular category. While Amanda and Merrill choose the finalists, readers vote for the best recipe. The Food52 Cookbook contains all 104 winning recipes, along with dozens of “wild card” favorites, including:

• Summer Corn Chowder
• Lamb Burgers with Cilantro Yogurt
• Fasoolya Khadra (Beef and Green Bean Stew)
• Grilled Blade Chops over Greek Salad
• Not Red Velvet Cake with Fudge Glaze
• Strawberries with Lavender Biscuits

The Food52 Cookbook captures the community spirit and flavor that have made the website a success, and includes the authors' expert comments on every recipe, plus behind-the-scenes photos, tips and variations, reader comments, and brief features on the contributors.