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The Improvisational Cook

Sally Schneider

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The Improvisational Cook
 

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•National Print Media Campaign
•Online Social Networking Campaign on Facebook, Twitter, and Goodreads
•Author Website: www.ANewWaytoCook.com
 

Sally Schneider

Sally Schneider is the author of the award-winning cookbook A New Way to Cook. A former chef, she is a regular contributor to radio's The Splendid Table, and writes a syndicated newspaper column for Universal Press Syndicate called "The Improvisational Cook." She has written for numerous publications, including Food & Wine, Saveur, Real Simple, Self, and Metropolitan Home. She lives in New York City.


 

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"Twice before, Sally Schneider has completely changed the way I cook. Now, she's done it again by encouraging us to embrace improvisation in the kitchen, to open ourselves to the creative excitement of "What if...." I *love* Sally's respect for the opportunity that lives within the accidental. Perhaps my favorite message comes from the many varieties she creates from each single recipe, nudging our own creativity along. It's here that the dabbler becomes a real cook, when you find yourself fiddling around with recipes and you end up making them your own."


- Ted Allen, author of "The Food You Want to Eat," and food and wine specialist on Bravo's Emmy-winning "Queer Eye."
"Like learning to ride a bike, Schneider weans home cooks off their training wheels and provides a springboard from which they can leap out of the box, craft their own distinctive dishes and let their new instinctive and creative juices flow."


- Mario Batali
"What a triumph. One of the most gifted cooks I know thinks onto the page in a way that cossets the novice while inspiring the old hand to reach to new territory. You will build a reputation on this book and build a kind of confidence you know in the kitchen. Sally Schneider is the master of ease, imagination and style."


- Lynne Rossetto Kasper, host of "The Splendid Table", American Public Media
Schneider offers an original, practical and well-executed plan for improvisational cooking--experimenting, cooking creatively, playing with ingredients and recipes."


- Publishers Weekly (starred review)
"...if you want to become an excellent cook, and be able to create your own imaginative dishes, you have to learn to improvise. In The Improvisational Cook, Sally Schneider helps cooks understand how improvising works and gives some basic recipes and techniques to get started."


- Cincinnati Enquirer
"The Improvisational Cook, is an exploration into the concept of improvisation in the kitchen and provides some wonderful recipes and ideas along the way."


- Bay Area Bites food blog
"While plenty of books use the master-recipe-plus-variations format, few writers devote as much space as Schneider does to explaining how and why the variations were created-basically teaching the reader to think like a chef."


- O Magazine