New York Times Bestselling Author
Forrest Griffin and Erich Krauss follow up their New York Times bestseller Got Fight with this hilarious and timely guide to surviving the coming apocalypse
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- William Morrow
- Carton Qty: 28
- Selling Territory: W
- 100,000
- PUBLISHING HISTORY
- William Morrow (hc) 9780061998256
- Subsidiary Rights: First Serial, UK, Translation, Audio: William Morrow; Dramatic: Venture Literary
- On Sale: 8/3/2010
- Sports
- Tr 9780061998256 $24.99 ($28.99)
- 272 pages; 6 x 9
- b&w photos throughout; 16-page color photo insert
- Model ISBN: 9780061721717
Got Fight?
• Got Fight? was a breakout hit in hardcover and spent more than two months on the New York Times bestseller list.
• Mixed martial arts (MMA) has all but completely usurped the attention of males 18-34. Pay-Per View numbers report that UFC events now trump boxing and wrestling events hands down, drawing an excess of three million viewers per event.
Marketing Campaign
• National Online Advertising
• National Broadcast and Print Media Campaign
• Author Appearances in Atlanta, Columbus, Las Vegas, New York, San Diego
• Pre-publication Online Buzz Campaign, Including Early Consumer Reads and Viral Video
• Cross-Promotions with the Trade Paperback Edition of Got Fight? (6/10)
• College Radio Promotions
• Author Website: ForrestGriffin.net




