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Be Ready When the Sh*t Goes Down

A Survival Guide to the Apocalypse

Forrest Griffin

and Erich Krauss

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Be Ready When the Sh*t Goes Down
 

Marketing Campaign

• National Online Advertising
• National Broadcast and Print Media Campaign
• Author Appearances in Atlanta, Columbus, Las Vegas, New York, San Diego
• Pre-publication Online Buzz Campaign, Including Early Consumer Reads and Viral Video
• Cross-Promotions with the Trade Paperback Edition of Got Fight? (6/10)
• College Radio Promotions
• Author Website: ForrestGriffin.net
 

Forrest Griffin

Forrest Griffin is one of the top-ranked, light-heavyweight mixed martial artists in the world. A former light-heavyweight champion in the UFC, he won the first season of The Ultimate Fighter in 2005 and has been one of the most beloved UFC fighters ever since. He’s a political science graduate from the University of Georgia and a former police officer who can grow an awfully full set of muttonchops. Forrest and his main squeeze, Jamie, live in Las Vegas NV.



 

and Erich Krauss

Erich Krauss is a professional Muay Thai fighter and the author of more than 25 books, including Anderson Silva’s The Mixed Martial Arts Instruction Manual: Striking. He has written for the New York Times, and is the founder and publisher of Victory Belt Publishing. He lives in Las Vegas, NV.



 

Backlist

Got Fight?
Forrest Griffin, Erich Krauss
  • Hardcover
  • 9780061721717
  • 6/2/2009
  • $23.99 ($31.50 Can.)
  • Marketing Code: AV
Got Fight?
Forrest Griffin, Erich Krauss
  • Trade PB
  • 9780061721724
  • 5/18/2010
  • $14.99 ($16.99 Can.)
  • Marketing Code: AV
 

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