#1 New York Times Bestselling Author
Investigative journalist and # 1 New York Times bestselling author Ian Halperin reveals the truth and untold story about the outsized and often outrageous Arnold Schwarzenegger, revealing his long strange trip from Muscle Beach bodybuilder to Hollywood Superstar to The Governator
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- William Morrow
- Carton Qty: 28
- Selling Territory: W
- 100,000
- PUBLISHING HISTORY
- William Morrow
(hc) 9780061990045 - Subsidiary Rights: First Serial, UK, Translation, Audio: William Morrow; Dramatic: Objective Entertainment
- One Day Laydown
- On Sale: 10/12/2010
- Biography
- Tr 9780061990045 $25.99 ($29.99)
- 352 pages; 6 x 9
- 8-page b&w photo insert
• The author’s previous book, Unmasked: The Final Years of Michael Jackson was a New York Times bestseller for four weeks.
• Tying into the 2010 gubernatorial election in California, the book will capitalize on the incredible attention centered on the incumbent governor.
Marketing Campaign
. National Broadcast and Print Media Campaign
. 25-City National Radio Satellite Tour
. Pre-publication Online Buzz Campaign, Including Early Consumer Reads and Viral Video
. Blog Campaign, Including E-cards
. Author Website: IanUndercover.com





