A Harper Perennial Modern Classic
Now back in print, two of the beloved Deep Valley books by Maud Hart Lovelace, author of the Betsy-Tacy series. Carney’s House Party fills in the gaps in Lovelace’s wildly popular high school Betsy-Tacy books and Winona’s Pony Cart revisits Betsy, Tacy, and Tib as young girls. This combination edition features a foreword by author Melissa Wiley.
Read More
- Harper Perennial Modern Classics
- Carton Qty: 44
- Selling Territory: W
- 15,000
- Subsidiary Rights: UK, Translation, Audio: Harper Perennial; Dramatic: Estate of Marian Kirchner (917-209-6439)
- On Sale: 10/12/2010
- FICTION
JUVENILE FICTION:HISTORICAL / UNITED STATES / 20TH CENTURY - pb 9780062003294 $13.99 ($15.99)
- 448 pages; 5 5/16 x 8
- Model ISBN: 9780061795138
Betsy and the Great World/Betsy's Wedding
- The Betsy-Tacy and Deep Valley Books have a cult-like following of fans, many of whom belong to the Betsy-Tacy Society, the Maud Hart Lovelace Society, and the Maud-L listserv, as well as regional chapters throughout the country.
- Fans of Lovelace’s books include esteemed and bestselling writers Anna Quindlen, Nora Ephron, Laura Lippman, Lorna Landvik, Judy Blume, Meg Cabot, Mary Kay Andrews, Joyce Maynard, Susan Allen Toth, Anna Martin, Esther Hautzig, Johanna Hurwitz, Faith Sullivan as well as NPR commentator, author and librarian Nancy Pearl and actress Bette Midler.
Like the Betsy-Tacy reissues of Fall 2009, Carney/Winona will feature historical back matter on the real people in the books, written by Amy Dolnick, author of Future in Handbasket: The Life and Letters Behind Carney's House Party, and Julie Shrader, author of Maud Hart Lovelace’s Deep Valley.
Harper Perennial will simultaneously publish Lovelace’s other book set in Deep Valley, Emily of Deep Valley, which features characters from the Betsy-Tacy series.
This new edition of Carney’s House Party and Winona’s Pony Cart will feature a new foreword by author Melissa Wiley, who has written several Little House books for Harper Collins Children’s, and is a prominent blogger and homeschooler.
- This edition brings Carney’s House Party and Winona’s Pony Cart back into print. The previous edition's ISBN’s were 9780064408592 and 9780064408608.
- The reissues of the Betsy-Tacy high school books in Fall 2009 garnered major feature coverage including the Wall Street Journal and New York magazine, in addition to a tremendous number of blog reviews and features, including on the website Jezebel.
Marketing Campaign
Advertising:
• Online Academic Advertising on International Reading Association Website
Publicity:
• New and Noteworthy Paperbacks Columns
Marketing and Online:
• Reading Group Promotion on BookClubGirl.com and in the Book Chatter e-Newsletter (20,000 subscribers)
• 10-Stop Blog Tour, Including Reviews, Interviews, Features, and Guest Posts
• Outreach to Homeschooling Community
• Promotion via Foreword Authors Mitali Perkins and Melissa Wiley:
Mitali Perkins
Blog: http://www.mitaliperkins.com/books_by_mitali.html
Twitter: http://twitter.com/mitaliperkins
Facebook: http://www.facebook.com/mitaliperkins
Melissa Wiley
Blog: http://melissawiley.com/blog/
Twitter: http://twitter.com/bonnyglen
Facebook: http://www.facebook.com/melissawiley
• Cross-Promotion with Betsy-Tacy Society
• P.S. Section Featuring Insights, Interviews, and More
• Official Betsy-Tacy Society Website: Betsy-TacySociety.org
Backlist
Heaven to Betsy/Betsy in Spite of Herself
Maud Hart Lovelace
- Trade PB
- 9780061794698
- 9/29/2009
- $14.99 ($18.99 Can.)
- Marketing Code: AV
Betsy Was a Junior/Betsy and Joe
Maud Hart Lovelace
- Trade PB
- 9780061794728
- 9/29/2009
- $14.99 ($18.99 Can.)
- Marketing Code: AV




