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- Greenwillow Books/Greenwillow Books
- Carton Qty: 28
- Selling Territory: USCOM
- 75,000
- Subsidiary Rights: UK/Trans/Audio/Dramatic
Text: Stimola Literary Studio
- On Sale: 8/31/2010
- Teen Fiction
- Tr 9780061960451 $16.99 ($18.99)
- 320 pages; 5 1/2 x 8 1/4
- Age: 14 up-; Grades: 9 up
- Model ISBN: 9780060733056
Peaches
Marketing Campaign
• Top Account galley mailing
• Friends of Greenwillow galley mailing
• Major early galley distribution
• National publicity campaign
• National consumer advertising campaign at leading teen websites
• Author video
• Mobile campaign featuring mobile content and game; READIT text campaign targeting teens
• Extensive social media campaign at Facebook, Twitter, and MySpace
• Cross-promotion on author website and HarperTeen Facebook, Twitter, and MySpace profiles
• Feature in the HarperTeen audio podcast and author blog promotion
• Promotion on inkpop.com featuring interactive author feature and college essay writing event
• Greenwillow Books blog feature
• Teacher & Librarian blog/website feature
• YALSA galley mailing
• Featured in the HarperCollins booth at major school and library conferences, including TLA, IRA, ALA, and NCTE
• Local author appearances: CA and NYC
