For fans of Kristen Cashore’s Graceling and Fire, Tamora Pierce, and Megan Whalen Turner’s Attolia books, this debut teen fantasy weaves an extraordinary tale of sorcery, romance, and intrigue, and launches a major new talent.
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- Greenwillow Books/Greenwillow Books
- Carton Qty: 28
- Selling Territory: W
- 60,000
- LC: 2009023051
- Subsidiary Rights: UK/Trans/Audio
Text: HarperCollins Publishers; Dramatic
Text: Brandt & Hochman Literary Agency
- On Sale: 4/27/2010
- Teen Fiction
- Tr 9780061956997 $16.99 ($18.99)
- 320 pages; 5 1/2 x 8 1/4
- Age: 12 up-; Grades: 7 up
- Model ISBN: 9780061284397
Evernight
Marketing Campaign
. IndieBound White Box galley mailing
. Top account galley mailing
. Local author appearances (Boston)
. National trade print and online advertising
. National consumer print and online advertising
. Video book trailer
. Friends of Greenwillow galley mailing
. Included in HarperTeen Supernatural Summer promotion
. Lead promotional placement on harperteen.com and in HipLit e-newsletter
. Featured in HarperTeen author blog and audio podcast
. Extensive social media campaign at MySpace, Facebook, and Twitter
. Browse Inside campaign with supporting ads on teen and social networking sites
. School & Library feature at harpercollinschildrens.com and in e-newsletter
. Librarian launch event and lead feature at HarperCollins booth at 2010 ALA Midwinter
. Lead feature at HarperCollins booth at other major institutional conferences, including IRA, NCTE, and TLA
. Big Mouth galley mailing to key librarians and children's literature specialists
. YALSA galley mailing




