From authors as varied as Lauren Kate, Jon Scieszka, Alyson Nöel, Lauren Oliver, Mo Willems, and many more comes this timely and moving collection of personal stories about bullying.
Read More
- HarperTeen/TW
- Carton Qty: 44
- Selling Territory: W
- 100,000
- LC: 2011010166
- Hardcover: 9780062060983
- On Sale: 9/6/2011
- Teen Nonfiction
- Pb 9780062060976 $9.99 ($10.99)
- 384 pages; 5 5/16 x 8
- Age: 13 up-; Grades: 8 up
- Model ISBN: 9780060517182
with their eyes
Marketing Campaign
• Press release
• Pitch NPR for story on teen bullying
• Pitch teen/tween magazines for story on bullying
• Targeted Facebook ad campaign at on-sale featuring a call for questions from readers to be answered by authors in October (National Bullying Awareness Month)
• Video featuring “Dear Bully” message from authors
• Dear Bully will be promoted on epicreads.com
• Cross-promote with author-created website, dearbully.com
• Dear Bully will be featured on inkpop (blog, author chat, or writing contest)
• New YouTube playlist featuring video Q&A between readers and authors
• Social media campaign at HarperTeen Facebook and Twitter including downloadable/post-able calendar of author events/promotions (inkpop/YouTube/epic reads/etc.)
• Widget kit for authors to post on their social media profiles
• Cross-promotion with author websites and social media profiles
• Included in HipLit teen e-newsletter feature (99K circ)
• Email alerts targeting teens via epicreads.com
Backlist
Also Available
Dear Bully: Seventy Authors Tell Their Stories
Megan Kelley Hall
- Hardcover
- 9780062060983
- 9/6/2011
- $17.99 ($19.99)
Dear Bully: Seventy Authors Tell Their Stories
Megan Kelley Hall
- E-Book
- 9780062060990
- 9/6/2011
- $8.99