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Unlucky Charms

By Adam Rex

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Unlucky Charms
 

Marketing Campaign

• Top account galley mailing
• Balzer + Bray galley mailing
• IndieBound Advance Access galley mailing
• Goodreads galley giveaway promotion
• Online trade advertising
• Fall 2012 Class Acts group tour
• Class Acts middle-grade group promotion
• Class Acts Summer Reading program
• Promotional outreach on tween social networking websites and interactive communities
• HarperCollins Children’s social media outreach
• Promotion on harpercollinschildrens.com and harpercollins.com
• Cross-promotion through author’s website and blog
• Browse Inside Sneak Peek campaign
• Major librarian and educator outreach
 
 

By Adam Rex

Adam Rex is the author of many children’s books, including Cold Cereal, the first book in the Cold Cereal Saga; the New York Times bestselling picture book Frankenstein Makes a Sandwich; the middle-grade novel The True Meaning of Smekday; and the teen novel Fat Vampire. He currently lives in Arizona with his wife. You can visit him online at www.adamrex.com.
 



Photo Credit: Courtesy Adam Rex


 

Backlist

Cold Cereal
Cold Cereal
Adam Rex
  • Hardcover
  • 9780062060020
  • 2/7/2012
  • $16.99 ($18.99 Can.)
  • Marketing Code: AV
Fat Vampire
Fat Vampire
Adam Rex
  • Hardcover
  • 9780061920905
  • 7/27/2010
  • $16.99 ($18.99 Can.)
  • Marketing Code: AV
  • Paperback
  • 9780061920929
  • 7/26/2011
  • $8.99 ($9.99 Can.)
  • Marketing Code: AV
 

Also Available

Unlucky Charms
Unlucky Charms
Adam Rex , (None)
  • E-Book
  • 9780062060075
  • 2/5/2013
  • $10.99
Cold Cereal
Cold Cereal
Adam Rex , (None)
  • Paperback
  • 9780062060037
  • 1/8/2013
  • $7.99 ($8.99)
 

Extras


Quotes

"A mad mix of attacks, chases, squabbles and revelations goose the main plot along while setting the stage nicely for the closer."


- Kirkus Reviews
"Rex's delicious sense of humor is much in evidence here.great fodder for readers who really like to dig into their adventures like a hearty and well-balanced breakfast."


- Booklist
Praise for Cold Cereal:

“Totally original and wholly brilliant.”


—Eoin Colfer, bestselling author of the Artemis Fowl series
Praise for Cold Cereal:

“With an off-the-wall sensibility that fans of the author’s The True Meaning of Smekday will recognize with delight, Rex brings together unconventional allies to be hunted by agents of the huge Goodco Cereal Company.”


—Kirkus Reviews (starred review)
Praise for Cold Cereal:

“Rex takes his magically delicious premise seriously, finding the thin line between absurdity and comedy.”


—Publishers Weekly
Praise for Cold Cereal:

“The story is filled with wildly imaginative elements and clever wisecracks, but the humor is couched within a rich, complex plot that’s filled with engaging characters and concepts.”


—School Library Journal (starred review)
Praise for Cold Cereal:

“An expansive cast of colorful characters keeps the surprises coming.”


—The Horn Book
Praise for Cold Cereal:

“Will leave readers anxious for the sequel.”


—ALA Booklist
Praise for Cold Cereal:

“Flat-out fabulous.”


—Bruce Coville, author of My Teacher Is an Alien
"Second helpings, please!"


- Jonathan Stroud, bestselling author of the Bartimaeus Trilogy, about Cold Cereal