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Believe: The Victorious Story of Eric LeGrand (Young Readers' Edition)

By Eric LeGrand with Mike Yorkey

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Believe: The Victorious Story of Eric LeGrand (Young Readers' Edition)
 

Marketing Campaign

• Browse Inside Sneak Peek
• Joint announcement release with adult group
• National media campaign
• Select appearances with adult group
• Special pitch to sports reporters/publications
• Outreach to tween publications, blogs, and websites
• National online consumer advertising with adult title
• Explore mixed display with adult group
• Downloadable discussion guide
• Extensive social media campaign from HarperCollins Children’s accounts for on sale, appearances, and key media milestones
• Explore placement of chapter excerpts and author Q&A on tween sport sites (in conjunction with adult group)
• Possible tween promotion on partner sites
• Possible pitch for conference appearances
 

By Eric LeGrand with Mike Yorkey

Eric LeGrand is a student at Rutgers University and a former defensive tackle for the Scarlet Knights. His rehabilitation has been covered by such media outlets as ESPN, Sports Illustrated, CBS, and NBC. You can visit Eric on Facebook (www.facebook.com/EricLeGrand52) and Twitter (@EricLeGrand52).

Mike Yorkey is the author of Playing with Purpose and coauthor of the Every Man series, among other books.
 
 



 

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Also Available

Believe: The Victorious Story of Eric LeGrand (Young Readers' Edition)
Believe: The Victorious Story of Eric LeGrand (Young Readers' Edition)
Eric LeGrand , (None)
  • E-Book
  • 9780062225849
  • 9/25/2012
  • $9.99
Believe
Believe
Eric LeGrand , Mike Yorkey
  • E-Book
  • 9780062226303
  • 9/25/2012
  • $12.99
 
Believe
Believe
Eric LeGrand , Mike Yorkey
  • Hardcover
  • 9780062226297
  • 9/25/2012
  • $23.99 ($25.99)
 

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