The astonishing story of Eric LeGrand, former defensive tackle for Rutgers University, whose determination to recover from his devastating injury on the field has inspired thousands of fans and made headlines all over the country
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- HarperCollins/PC
- Carton Qty: 44
- Selling Territory: W
- 50,000
- LC: 2012028383
- On Sale: 9/25/2012
- Middle Grade Nonfiction
- Tr 9780062225825 $16.99 ($18.99)
- 224 pages; 5 1/2 x 8 1/4
- Age: 8-12; Grades: 3 to 7
Marketing Campaign
• Browse Inside Sneak Peek
• Joint announcement release with adult group
• National media campaign
• Select appearances with adult group
• Special pitch to sports reporters/publications
• Outreach to tween publications, blogs, and websites
• National online consumer advertising with adult title
• Explore mixed display with adult group
• Downloadable discussion guide
• Extensive social media campaign from HarperCollins Children’s accounts for on sale, appearances, and key media milestones
• Explore placement of chapter excerpts and author Q&A on tween sport sites (in conjunction with adult group)
• Possible tween promotion on partner sites
• Possible pitch for conference appearances
Backlist
Also Available

Believe: The Victorious Story of Eric LeGrand (Young Readers' Edition)
Eric LeGrand , (None)
- E-Book
- 9780062225849
- 9/25/2012
- $9.99

Believe
Eric LeGrand , Mike Yorkey
- E-Book
- 9780062226303
- 9/25/2012
- $12.99

Believe
Eric LeGrand , Mike Yorkey
- Hardcover
- 9780062226297
- 9/25/2012
- $23.99 ($25.99)




