Believe in Santa Claus all over again!
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- HarperCollins/HE
- Carton Qty: 38
- Selling Territory: W
- 50,000
- LC: 2010009387
- On Sale: 9/28/2010
- TV/Movie Tie-In
- Tr 9780062001733 $16.99 ($18.99)
- 32 pages; 10 x 10
- Age: 3-7; Grades: Preschool to 2
- Model ISBN: 9780061650994
Christmas Carol (picture book edition), A
Marketing Campaign
•Account e-cards announcing Yes, Virginia
•Press release
•Pitch for holiday gift guide round-ups
•Cross-promote with Macy’s
•National trade online advertising at Shelf Awareness and PW Children’s Bookshelf
•Included in consumer holiday picture book contest advertising
•Consumer e-cards
•Browse Inside Sneak Peek campaign
•Book feature and sweepstakes including new downloadables and consumer e-cards
•Email alerts targeting parents and AuthorTracker subscribers
•Included in Christmas round-ups in Children’s e-newsletter for parents
•Included in the Fall 2010 holiday picture book contest
Backlist
The Twelve Prayers of Christmas
Candy Chand, James Bernardin
- Hardcover
- 9780060776367
- 9/22/2009
- $16.99 ($22.50 Can.)
- Marketing Code: AV
A Doctor Like Papa
Natalie Kinsey-Warnock, James Bernardin
- Library
- 9780060293208
- 4/30/2002
- $15.89 ($21.89 Can.)
- Marketing Code: AV
Also Available

Yes, Virginia (special edition)
Chris Plehal
- Hardcover
- 9780062031969
- 12/7/2010
- $16.99






