•Browse Inside promotion
•First Look reader review program
•National consumer online advertising
•National trade online advertising
•Lead promotional placement on harpercollinschildrens.com and in BookBlast e-newsletter
•Include in middle-grade contest at harpercollinschildrens.comIncluded in harpercollinschildrens.com “Awesome Adventure!” interactive tween round-up that will include a video compilation featuring all books, exclusive author video and audio, trivia quizzes, interactive games, an eBook sampler, and weekly sweepstakes.