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Before I Fall

By Lauren Oliver

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Before I Fall
 

Marketing Campaign

•IndieBound White Box ARC mailing
•Browse Inside "Sneak Peek" campaign with supporting promotion on HarperTeen.com, Facebook, MySpace, and Twitter with blogger outreach 
•Pre-publication tour: Ann Arbor, MI; Chicago, IL; New York, NY
•5-city tour: Ann Arbor, MI; Chicago, IL; New York, NY; Madison, Wisconsin; San Francisco, CA
•Local author appearances (New York)
•National consumer print and online advertising targeting teens and adult-crossover
•Book trailer
•Included in HarperTeen's '28 Days of Winter Escapes' online promotion at harperteen.com
•Behind-the-Scenes author video footage from live tour
•Target gossip blogs via Google ad words program
•Targeted mobile campaign driving to custom content on HarperTeen mobile site
•Lead promotional placement on harperteen.com and in HipLit e-newsletter
•Featured in author blog and audio podcast at harperteen.com
•Extensive social media campaign at MySpace, Facebook, and Twitter
•Included in teaser / author spotlight feature in teen roundup sweepstakes on harperteen.com
•School & Library feature at harpercollinschildrens.com and in e-newsletter
•Featured in HarperCollins booth at all teacher and librarian conferences
•Discusion guide distributed to accounts in a display easel, to teachers and librarians at institutional conferences, and at Spring 2010 Teacher's Nights
•9-copy floor display
ISBN: 978-0-06-195718-5
$161.91 ($215.91)
 
 
 
 
 
 
 
 
 
 
 
 
 

By Lauren Oliver

Lauren Oliver was previously an editorial assistant at a publishing company in New York. A graduate of the University of Chicago and the MFA program at New York University, she is now a full-time writer and lives in Brooklyn, NY. This is her first novel. You can visit her online at www.myspace.com/laurenoliverbooks.



Photo Credit: © Jonathan Alpeyrie, 2009


 

Backlist

Also Available

Before I Fall Easel and RGG
Before I Fall Easel and RGG
Lauren Oliver
  • Promotional
  • 9780061997266
  • 3/2/2010
Before I Fall 9c Flr
Before I Fall 9c Flr
Lauren Oliver
  • 9780061957185
  • 3/2/2010
  • 9-Copy Floor Display
  • $161.91 ($215.91)
 

Extras


Quotes

"Oliver's debut novel is raw, emotional, and, at times, beautiful....readers will love Samantha best as she hurtles toward an end as brave as it is heartbreaking."


- Publishers Weekly (starred review)
"Oliver, in a pitch-perfect teen voice, explores the power we have to affect the people around us in this intensely believable first novel...This is a compelling book with a powerful message and should not be missed."


- Booklist
"This story races forward, twisting in a new direction every few pages, its characters spinning my emotions from affection to frustration, anger to compassion. You'll have no choice but to tear through this book!"


—Jay Asher, author of the New York Times bestseller Thirteen Reasons Why
 
 
"Before I Fall is smart, complex, and heartbreakingly beautiful. Lauren Oliver has written an extraordinary debut novel about what it means to live-and die."


- Carolyn Mackler, author of Tangled and The Earth, my Butt, and Other Big Round Things, a Printz Honor book